Private Label Skincare Insights

Lip balm and lip gloss can both create shine, but they meet different consumer needs. See the formula, packaging, claims and private label decisions beauty.

Consumers increasingly want compact products that work on both lips and cheeks. See the formula, packaging, claims and private label decisions beauty brands.

Tinted moisturizer and foundation may look similar in the package, but they promise different levels of coverage, skincare and wear.

Baby cream and baby lotion both support moisturization, but they differ in richness, spread and use occasion.

Customers sometimes use two eye creams to target different concerns, such as a lightweight morning product and a richer night formula.

BB creams, CC creams and tinted moisturizers sit between skincare and complexion makeup, but they serve different customer expectations.

Caffeine eye cream is often marketed for tired-looking eyes, but the best use time depends on the formula and the product promise.

Exfoliation products can help improve the appearance of dullness, rough texture and clogged-looking pores.

The “best time” to use a face mask depends on the mask format, skin type and purpose. See the formula, packaging, claims and private label decisions beauty.

Chilled face masks can deliver a refreshing sensory experience, but refrigeration does not automatically improve a cosmetic formula.